I don't know about yours, but my 401K has taken a beating over the last year. I'm finally starting to dig out of the financial hole, but as an investment, it's been a losing one. I know, we're cycling out of it...patience.
Well, in the meantime, I have a better investment tip...for $665, you can make a important investment in your future - your career and your professional network - and maybe have a little fun as well (and I, for one, could use a few more laughs in MY day!). The PCMA Annual Meeting, January 10-13 in Dallas will be the best investment you make in yourself this year. Why? Well, the business landscape is changing rapidly, and we all need new and better tools to be successful at our jobs. You'll get fresh ideas, best practices and insights on where our industry is heading...and how to better prepare and succeed.
There is no better source for industry education or meaningful contacts than this meeting...over 70 educational sessions on marketing & audience acquisition, international meetings, measuring outcomes & ROI, legal issues & PhRMA guidelines, SMMP & budget management, technology & social media workshops and a host of other relevant topics. The keynote speakers include several inspiring leaders, including Malcolm Gladwell, author of Blink and the Tipping Point, and someone I'm really looking forward to hearing.
Check it out, here's a link to the program: http://www.pcma2010.org/education
Budget a concern? There are lots of economical ways to participate and attend - planner scholarships, bulk registration fees, using your Starpoints as well as flexible payment plans. Here's a link to these program details: http://www.pcma2010.org/registration-savings-options
So, if you want to get a jump on what to expect in 2010, and be better prepared for what’s coming, make this investment. It will reap you huge dividends, and probably more than your 401K!

